Personality is about 80% of the game.

I was recently in a discussion with a confidant about the philosophies behind the graphic design profession. What does it take to be a great designer: skill, talent or personality? In a perfect work, preferably a combination of all three!

However, when there are weighing factors, I would say that one trumps the others. Having a great personality is key to being successful in any profession. In particular, graphic designers need to be able to relate with and relay visual communications to an audience. They must also be able to liaise with other creatives, deal with copywriting, marketing, PR, and advertising folk. How can they do that with a stale or negative personality?

The thing about skill and talent is that they are complementary. You can at least build off of what you have. On the other hand, it’s really hard to retool your personality! Consider this philosophy for your next team assignment or job interview. It might take you places!